Recently, I have noted that several insurance companies have entered the investment field. Similarly, several investment companies have made forays into insurance. My confusion is not related to what products and services these companies now offer, but rather about why they chose to offer the new products and services in the first place. I used [ Read More ]
Archive for October, 2008
Simple rules still play a valuable role in guiding the marketing activities of today’s business organizations. They serve as critical reminders that help keep us focused on what is truly important to the success of our business.
Categories: Marketing Strategy
